Branding is an essential marketing strategy that directly reflects a company’s identity. Given its impacts, a sure way of passing information and reaching to a vast audience is the signage. Signage embodies a specific marketing message, font, design, and theme color. Regardless of whether you want to replace old signage, launch a new product or set up in another location, you should take into consideration the factors explained in this article when choosing signage in order to get the best.
You should put the location, mounting and installation into consideration. You need to settle on whether the signage is going to be mounted indoors, on a roadside pole, or on a building. Also, decide if it will be put in an area with slow or heavy traffic. Determine if the traffic is from heavy vehicles, pedestrian or standard cars. The place you intend to install your signage plays a major role in your selection. Furthermore, be keen on the mounting and installation logistics as well as the safety and security of the signage after it is mounted.
Check durability. You are going to spend too much on signage, meaning you need to get something that is not only visible but durable. The signage you choose should withstand harsh elements and have a slow rate of wear and tear. In short, choose signage that lasts for long before losing form and aesthetics. This implies that you choose signage manufactured from strong, high-quality materials and get it expertly installed.
Make sure you factor in the size and design. The reason you need signage is due to the fact that you intend to market and brand your company, meaning you have to get signage that will pass the correct information and create impressions. If signage is too big, not clear, or too small, this is considered a lost investment. Ensure the size and placement of signage are in line.
Ensure you know your budget. Investing in signage is a sizeable expense. The cost differs with the design, type, and size of the signage, materials used as well as intricate touches, among others. You should choose signage based on how much is available.
Ensure you consider permits and restrictions. When deciding which signage to choose, remember that numerous states, cities and towns control the size and type of signage a company can use. You thus need to secure a permit and know how to navigate the local signage zoning rules set by local authorities. This will help you know the authority code regarding the illumination, placement, design, message, and size of the signage hence making an informed choice.