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Qualities of A Good Lobby Sign

First impressions affect people in a big way. They dictate how seriously or lightly you will be taken as an individual. From your clothes to your shoes and even how well your hair is kept are factors that will play a huge role in the formation of an opinion. Therefore, given how long-lasting first impressions can be, it is important to ensure that they are good. In a business setting, this first impression is mostly determined by the lobby sign. It is one of the first things the customer will notice the moment they enter your business premises. The goal is to make sure the customer cannot forget the business and to arouse the desire to be associated with it.

In order to create this impression, there would need to be a quality and memorable lobby sign. First component to consider in a lobby sign is its color. Color, in the study of corporate culture is a form of symbolic language that differentiates a business. There are businesses that stand out mainly because customers can easily identify them using the colors even before they get to the name. Hence the need to match the color of the lobby sign to that associated with the business. Thankfully the human brain functions in a way that it’s easier to remember colors and therefore even easier to make a lasting impression. Colors are associated with certain meanings and therefore the color you choose should represent your organization and its vision in meaning.

Also, one of the factors that will make a quality lobby sign is how catchy it is. Usually, it is the first thing used to get the attention of customers. As a result, it should not be dull or boring. To get the attention of the customer, the brightness, font and size of the sign should be carefully considered. A lot of people like beautiful things and are therefore likely to make decisions on the basis of what they see. In short, the lobby sign should be interesting enough to influence the customers decision-making in favor of the business.

Another characteristic of a quality lobby sign is its location. I’m sure you’ve heard the story of lighting a lamp and putting it under the table. The goodness of something will not matter if it is put in the wrong place because then it loses the effectiveness of its intention. Similarly, no matter how bright, beautiful and creative the lobby sign is, its function will not matter if it is wrongly place. Just like a banner, a lobby sign should be held high. It is supposed to be put in such a place that is not only noticeable but also impossible to ignore.

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